Social media has been a big part of many people’s lives for the past two decades. Although it was not as famous in the early 2000s, it has become one of the most popular ways for people to communicate with one another. Social media platforms such as Instagram, TikTok, Snapchat, Twitter, Pinterest, and Facebook are the best services for users to connect with others, especially for companies and individuals who are trying to boost their brand awareness and share their mission(s) and goals.
Through these social media platforms, brands can share their message with their followers and gain followers who have similar interests. It is a way of direct communication and networking since they can interact with one another online through comments, feedback, direct messages, views, shares, and likes. Brands build their vision and share their mission through their posts. They can use these platforms to showcase products, interact with followers/ potential customers, promote their brand and events, and find sponsors/ influencers to become brand ambassadors all by telling their story.
They can utilize certain features like story highlights, reels, hashtags, and direct links to the website to gain more interaction through their posts. Using social media also helps companies develop an aesthetic for their brand. For example, big companies like Chanel keep their social media presence classy and minimal since their products are timeless and chic and they have been around for a long time. For smaller businesses, they tend to use social media to share their vision with the online world in order to achieve followers who become loyal customers.
Along with this, it is easier for brands to find who they want as their ambassador- influencers and celebrities who enjoy using their products or shop a lot. With TikTok becoming one of the more famous social media platforms, users share their identity and what they like/do which helps companies find who they would like to promote their brand. So not only is social media perfect for brand awareness, but for new users who enjoy posting and sharing their thoughts and lifestyle and want to find jobs within the industry. It’s the perfect way to network with companies and the best way to advocate yourself. This all comes with building your brand image and mission and how you choose to present it online.
